Plum White Shampoo 11oz is a 50:1 highly concentrated whitening shampoo designed to boost and highlight all coat colors. 

• Plum White leaves the coat soft, voluminous, and fresh with a tropical balmy scent
• Contains natural oils and extracts, making it safe and effective for dogs, cats, horses, puppies, kittens, service animals, therapy animals, and farm animals
• Dilution Ratio: 50:1
• Store undiluted shampoo in a cool, dry place.
• Deep cleans, whitens and brightens coats. Removes stains, oxidation, and odors while leaving a soft, voluminous feel.
• Aloe Vera, Avocado Oil, Dl Panthenol, Vegetable Protein, Vitamin A, Vitamin E, Nettle Extract, Chamomile Extract, Comfrey Extract, Henna Extract, and other natural oils, herbs, and extracts.
• Directions for Use: Mix 50 parts warm water to 1 part shampoo (e.g., 1/3 cup or 3 oz. shampoo to 1 gallon of water). Apply to wet coat and work up a lather. Allow lather to set for 5 minutes.
• To Whiten: Apply pure, undiluted Plum White into a lather and work into the coat. Allow to set for 5 minutes. Rinse thoroughly and repeat if necessary.